yurayurateikokuさんの おぼえた日記 - 2021年8月29日(日)

Lesson 6 Culture of “Love and Profit” (2)

A culture of kindness results in higher productivity. And that leads to better customer relationships that contribute to greater customer loyalty, lower marketing costs and bigger sales.
People who are compassionate toward others are more successful in general. They’re also easier to work with. They get things done without stepping on other people.
Basically, people are kind because we’re social animals. Acts of kindness make us feel better and healthier. The thins is, we often take kindness for granted. But our founders-Joseph Alexander and Alex Dixon-didn’t. their insistence on placing a premium on kindness has been passed down through generations of employees here at A&A.
If there’s one thing we all learn as kinds, it’s “do unto others as you would have them do unto you.” But adults don’t always do that. Being kind takes energy.
What effect has the pandemic had on philanthropy in American society?
It’s forced donors, volunteers and nonprofit organizations to rethink how they give and receive charitable aid. In many communities, individuals are banding together to help their neighbors directly. And institutional donors are creating Covid-19 emergency funds.
Informal networks of neighborhood volunteers have developed across the country to buy groceries, provide rental assistance, do errands or just check in on vulnerable members of local communities.

You can accomplish by kindness what you cannot by force.