yurayurateikokuさんの おぼえた日記 - 2021年8月30日(月)

Lesson 6 Culture of “Love and Profit” (3)

For much of the labor force, markets have shifted dramatically, and teams have been redeployed. Many employees are now doing the jobs of departed colleagues, as well as taking on the role of teacher or caregiver for part of the workday.
That’s led some companies to scrap parts of their performance evaluation systems. Others ae urging bosses to avoid doling out the dreaded “does not meet expectations” label.
Many American businesses have assumed that negative feedback makes employees more motivated. But now we’re seeing more corporate leaders take a gentler approach with evaluations as the pandemic wears on and employees have to deal with stress on the job and at home.
This pandemic-driven management style has been called “empathetic leadership.” These days many managers are treating the employee as a whole person, not just a workhorse.
Let me play devil’s advocate for a moment. Why should businesses contribute to charity?
Well, gifts should be given without the expectation of getting something in return. But with corporate giving, it’s typically a win-win situation for both parties. When a business donates to a charity, everyone in the company gets the satisfaction of taking part in a good deed. And it’s worth nothing that over 80% of American consumers say they’re more likely to support businesses that give to charity, so there’s the added bonus of boosting brand image and loyalty.