yurayurateikokuさんの おぼえた日記 - 2024年10月5日(土)

‘Sober Curious’ Lifestyle (5)

The trend of going dry or cutting back is growing. January has become a month for many to reassess their drinking habits, whether for health reasons or just a reset. But it’s not just limited to Dry January anymore-people are doing it throughout the year.
In the beverage industry, low-alcohol and nonalcoholic drinks are gaining traction. The market is responding with a broader range of nonalcoholic options.
I’ve noticed so-called dry stores popping up in New York, offering alcohol-free wines, craft beers and unique bottled drinks with herbs and spices.
I read a report projecting the nonalcoholic drink market, including soft drinks, teas, coffees and water, would hit $1.6 trillion worldwide by 2025. Bars and restaurants are stepping up their game with extensive nonalcoholic menus, featuring mocktails, wine alternatives, teas and kombucha.
People who used to feel out of place for not drinking are now part of a rising tide of sober curious people. Turning down wine at a dinner party used to be interpreted as a tacit signal that you were in recovery, unless you were visibly pregnant or had known religious objections. But I guess there may still be inquisitive people who ask why you aren’t drinking.
It's none of their business, but if asked I’d simply say, “I’m practicing wellness.” I don’t think drinking is disappearing, but not drinking is becoming more normalized too.

A little in one’s own pocket is better than much in another man’s purse.