The thing is how we can groom our target customer from a younger age. Say, you're a successful young professional in your twenties, drinking in some high-end bar. You'll encounter some unusual gin, whisky, or tequila produced by WCS. You then visit our website. You will see a well-presented variety of cranky everyday wines from interesting countries. You spend your thirties drinking natural wines - every day, new world wines, before moving up the ladder into Californian, and then into more prestigious French wines in your forties or fifties. Does that sound realistic?
Very.
I think so too. However, since WCS is a British company, I think sticking to whisky and gin would be more suited to the brand than branching out to tequila or sake.
We actually have informal relationships with gin and whisky distilleries in Scotland. So we could discuss possible partnerships with them.
It's good to know we have options.
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So, gins and whisky. We have to think about branding, and getting back to London.
If we keep our luxury tier and supply them to meet at the best bar in the town, we can elevate our brand into without seeming conservative.
You're right. We should identify our brand as different from private brands sold in supermarkets. So where are the best bars in Tokyo?
We can ask tomorrow since we will visit the Manhattan Bar in the hotel.
Good. Also Lisa, from the native Japanese perspective, imagine or not a wine aficionado, but interested, what wine will catch your attention?
Hmm, we don't know great idea of the reason as such Medio natural wines from interesting countries. For example, natural wines from Croatia or Italy.
Somewhere exotic, so to speak.
Yes.
