But it was later revived by wealthy townspeople, and the communities began to compete against one another to create the most impressive floats so as to flaunt their economic power.

それを復興したのが、町衆と呼ばれる裕福な町民たちでした。町民たちは、自らの力を誇示するために、競い合って山鉾を飾り立てるようになりました。