yurayurateikokuさんの おぼえた日記 - 2024年10月11日(金)

Product Returns-Burden or Opportunity? (5)

Essentially, they end up getting the item for free.
That’s like getting away with shoplifting.
That’s very true, it really is. You know, there’s little doubt that the volume of returns will be greater this year than last. Changing consumer sentiment is leading to new shopping habits that put products back into inventory. One such practice is bracketing.
Before the e-commerce surge, most apparel shopping happened in-store, where consumers could try on different sizes and styles before making purchase. For online shoppers, though, this process is more complicated. Sizing isn’t consistent, and colors can be challenging to discern on a device’s screen. So, they order multiple options with the intention of returning the ones that don’t work. This is now known as e-commerce bracketing.
But is that a bad thing? Some retailers encourage customers to order extra merchandise with the promise they can return what they don’t want or don’t use. They’re high-end stores and thrive in the retail world.
Experts suggest that the future of online retail requires stores to digitize more to meet increased customer expectations in an always-on, whatever-you-want world. Over 80% of Americans have smartphones, and many use them for shopping. They use their phones to research product reviews and specifications, and compare prices while in a store, creating a new challenge for retailers.

Never awake me when you have good news to announce, because with good news noting presses, but when you have bad news, arouse me immediately, for then there is not an instant to be lost.