ひな雪さんの おぼえた日記 - 2023年5月19日(金)

■ビジネス英語 24
〇Lisaから上司Ronへの報告メール
Subject: Interviews about organic/natural wines
Hi Ron

I finished the interviews as planned.
Most restaurants stock organic and natural wines. Apparentlly, their regular customers are health-consicious and have a high awareness of SDGs.

As expected, themajority of these wines are from the New World. But surprisingly, they also stock wines from Bordeaux and Burgundy, where WCS is supposed to be strong.

The interview records are saved in shared folder under “Interviews-natural wines,” so please have alook when you have time.

Regards
Risa

〇RonからLisaへの返信
Hi Lisa

Thank you for your prompt action. As ever, you work very quickly.

I've read through all the interview records. This is more of a shock than I thought it would be. I need to get Emily to change her mindset, as she's looking forward to selling French Wines to Japanese restaurants.

Do you have any statistics to support ethical consumption?

Regards
Ron.

*ethical consumption　　エシカル消費

〇LisaからRonへ(追加資料）
Hi Ron

I've put together some data as per the attached slides.
I think the data by age group has the greatest impact on the strategy.
The graph on page 3 clearly shows that the younger generation has a strong interest in ethical consumption. In the long term, I believe that the today's 20-and 30-somethings are the future of WCS.
Hope it helps. Please let me know if you need any additional material.
Regards
Lisa
as per ・・・により 本文では「添付スライドにより」
20-and 30-somethings　年齢が20，30代の人

■現代英語 South Korean cosmetics find market in Japan
　　　　　　韓国の化粧品が日本で販路を見つける

The global dominance of K-Pop is increasing interest in another export from South Korea, that's cosmetics.
And retailers in Japan are further developing this fast-growing segment.　
Variety store chain Lofts is giving more shelf space to South Korean facial masks, foundation, and mascara.　（略）
The management says sales in the category rose 46 percent from the previous year.（略）
A trade group says Japan's imports of cosmetics from South Korea in 2021 came to 62 billion yen, or about 464 million dollars.
That is nearly at the level of France, which has been a top exporter to Japan for three decades.

dominance 支配　優勢、市場において支配→市場を席巻している
fast-growing segment　急成長する部門
facial mask　顔をパックするマスク。face maskと区別。
A trade group　ある業界団体

〇言い換え表現を手掛かりに聞く
fast-growing segment 難しい表現と感じますが、実は言い換え表現があります。
（前文）cosmetics、（後の文）facial masks, foundation, and mascara

(あすか先生とTom先生のディスカッション）
A: So, Tom. Today's news story is about the popularity of Korean cosmetics. Some of my students like to use them and sometimes recommend that I use new products to make myself look younger and prettier. I feel that many students are more interested in Korean culture these days. Do you feel the same way?

T:Oh, no doubt.
I always ask my students about their interests on the first day of class, and a good number of them say that they are into all things Korean including cosmetics.

A:I see.
I have several Korean student in my classes and our Japanese students are getting along with them. I'm happy to see that.

T:And I'm happy to hear that.
Just out of curiosity, do they converse in Japanese, Korean, English? Or maybe a mix?

A:Well, they speak in either Japanese or English. As you know, Korea and Japan has complicated history. However, when I see our Korean and Japanese students communicating with each other in a very friendly manner, I am convinced that our future is going to be brighter that the past. What do you think?

T:Well, the key to building a brighter future for any international relationship is people understanding each other's culture - and the fastest way to understand another culture is to get to know someone from it as a person. Those firsthand experiences are powerful in shaping perceptions.

■マッテオのレシピ１２か月【６月】
[Torta rustica con le zucchine]（ズッキーニの田舎風タルト）

〇畑にまつわる言いまわし
Badare al proprio orticello!
（自分の畑に専念せよ）

▼badare a ～／di～　　　～に専念する　～に注意する

Adesso badate solo a divertirvi.
（今は楽しむことだけを考えなさい）
Quando si tratta di mangiare bene, loro non badano a spese.
（美味しいものを食べるためには、彼らは出費を厭わない）
Bada di non bruciare la cipolla.
（玉ねぎを焦がさないように気を付けて）

〇料理の準備
Ingredienti per uno stampo da 23cm　材料（直径23ｃｍの型１台分）

★Per la pasta brisé　タルト生地用材料
・200ｇ di farina 00　　　小麦粉００タイプ　200ｇ
・100ｇ di burro　　　　　バター　100ｇ
・50ml di acqua　　　　　　水　50ｍｌ
・sale　　　　　　　　　　塩

★Pel il ripieno　　　詰め具用材料
・3 zucchine　　　　　　ズッキーニ３本
・4 uova　　　　　　　　卵４個
・1/2 cipolla　　　　　　たまねぎ　1/2個
・60g di scamorza(a piacimento)スカルモルツァチーズ（お好みで）60g
・70g di parmigiano reggiano　パルミジャーノ・レッジャーノ70ｇ
・50g di pancetta　　　パンチェッタ　50ｇ
・olio extravergine di oliva　エクストラバージンオリーブオイル
・sale e pepe　　　　　　塩・こしょう

マッテオ先生によるとズッキーニは色々な料理に使われるそうです。
パスタ、グラタン、詰め物、塩味タルト、サラダ（生で。ピーラーで薄切り）。
ズッキーニの花(fiori di zucca) のフリットは有名でとても美味しいそうです。
調べてみると、ズッキーニはアメリカ原産で１６世紀に１度フランスへ輸入されたそうです。そしてアメリカへ逆輸入され現在食用されているものは、１９世紀後半にイタリアで改良された品種だそうです。イタリアではズッキーニの種類は１つではなく丸い物、細長い物と複数あり、それぞれに合う料理があるそうです。